master the art of business by josh kaufman

And you get all of this goodness at the beginning of chapter two. Business is not (and has never been) rocket science-it’s simply a process of identifying a problem and finding a way to solve it that benefits both parties.īeautiful, isn’t it? Simple, elegant, and comprehensible. If these five things sound simple, it’s because they are. Bringing in enough money to keep going and make your effort worthwhile.

Giving your customers what you’ve promised and ensuring that they’re satisfied. Turning prospective customers into paying customers. Attracting attention and building demand for what you’ve created. Discovering what people need or want, then creating it. A venture that doesn’t bring in enough money to keep operating will inevitably close.Īt the core, every business is fundamentally a collection of five interdependent processes, each of which flows into the next: A venture that doesn’t deliver what it promises is a scam. A venture that doesn’t sell the value it creates is a nonprofit. A venture that doesn’t attract attention is a flop. Take any one of these five factors away, and you don’t have a business-you have something else. A venture that doesn’t create value for others is a hobby. It doesn’t matter if you’re running a solo venture or a billion-dollar brand.

So that the business brings in enough profit to make it worthwhile for the owners to continue operation.

In a way that satisfies the customer’s needs and expectations….

Creates and delivers something of value….

Roughly defined, a business is a repeatable process that: Josh Kaufman’s definition of a business (excerpted from his book, The Personal MBA: Master the Art of Business) is something to behold.

Master the art of business by josh kaufman